Reporters Yan Pinghui and Zhu Yafei from China Petrochemical News



Replacing manual accounting with automatic accounting has saved time for both parties. Recently, when it comes to the new changes brought about by digitalization, Qin Zhigang, the manager of Huanghai Shipyard, an old customer of the fuel oil company, has been deeply touched. Due to the strict trading process of bulk commodities, in the past, he had to wait on-site for more than an hour for payment to be credited, but now it only takes 5 minutes.



In recent years, fuel oil companies have actively built a new pattern of "digital fuel oil" business development, launched trade management systems, customer service platforms, "I want to refuel" APP, etc., and created a comprehensive service model of "Internet plus+goods+logistics+services+finance" for ships.



At the office of the Singapore branch of the fuel oil company, trader Zhang Jing is operating on a computer screen, and the macroeconomic information and oil market trends of various countries in the trade management system are clear at a glance. Click the mouse to switch pages, and the progress of the transaction is clearly visible.



The fuel oil company has 7 branches overseas, with diverse international business and frequent commodity trading. In order to improve the operational efficiency of foreign trade business, in 2023, the fuel oil company comprehensively sorted out the processes, management, and risks of foreign trade business, and established a trade management system that covers the entire business process. The system realizes professional and convenient management of goods, ships, and inventory, allowing real-time viewing of transaction risks and timely operation, "said Zhang Jing.



Now, employees can remotely complete complex fuel oil procurement data filling, and superiors can remotely complete approvals, effectively improving the efficiency of bulk commodity transactions. At the same time, various transaction processes within the system are fixed, reducing potential transaction risks.



On the basis of improving transaction efficiency, fuel oil companies focus on ship refueling business and launch the Webunker platform to meet daily office needs such as customer management, order creation, and report analysis. They also build a customer service platform on the platform to further improve their service level.



Jiang Nan, the customer manager of Fuel Oil Zhoushan Co., Ltd., opened the Webunker platform on her phone, which displayed information such as today's order volume and this month's order volume. The shortcut menu included functions such as order processing, order query, and order approval, and could also generate quantity price analysis charts to help the customer manager work efficiently.



Jiang Nan introduced that the Webunker platform is of great help in serving customers. In previous systems, customers were unable to track completed orders and had difficulty obtaining information on logistics and delivery. After the launch of the Webunker platform, customers can view the name and location of the barge in real-time during the fuel oil supply process. After the order is completed, customers can download invoices on their own, saving communication time between customer managers and customers.



To further enhance customer experience, the fuel oil company is accelerating the construction of a comprehensive water service area, providing one-stop services such as refueling and shopping for ship owners traveling between rivers, lakes, and seas. The "I Want to Refuel" app has been launched to serve retail customers.



The services provided by Minhang Water Green Comprehensive Service Area have provided a more convenient experience for Mr. Li, a boatman on the Huangpu River. In the past, we used to have to travel to two places to refuel and shop along the way for a week, which was time-consuming and time-consuming. Now, we can handle everything in the comprehensive service area, "said Master Li." There is also free berthing and reception of household waste and sewage services here, which is very convenient



Now, as he approaches the comprehensive service area, he can open the "I want to refuel" app to make appointments for related services and also check information such as typhoon routes and industry trends. The APP regularly sends promotional benefits, allowing ship owners to buy high-quality and affordable goods. The points earned from shopping can be used to exchange for daily necessities.



Next, we will further improve the customer service functions of each platform and strive to provide better quality ship refueling services, "said Cao Xinquan, Deputy Manager of the New Economy Department of the Fuel Oil Company.